7 reasons why Klaviyo is better than Mailchimp for ecommerce brands:
1. Segmentation: Klaviyo offers more powerful and flexible segmentation, updating in real-time and utilizing a wide range of data sources without manual tagging. Mailchimp's segmentation is slower and less flexible.
2. Multichannel Marketing: Klaviyo provides integrated email, SMS, and mobile push marketing, with capabilities like reviews collection and syndication. Mailchimp's SMS features are limited, lacking A/B testing in flows and mobile push options.
3. Integration and Automation: Klaviyo supports over 300 ecommerce integrations and advanced automation templates. Mailchimp has fewer integrations and limited automation options.
4. AI and Reporting: Klaviyo uses comprehensive data for AI-driven features like optimized content blocks and predictive analytics. Its reporting is customizable and detailed, while Mailchimp's reporting and AI capabilities are more basic.
5. Customer Data and Personalization: Klaviyo offers a detailed customer profile view and predictive analytics. Mailchimp has a limited customer data view and lacks advanced personalization features.
6. SMS Capabilities: Klaviyo's SMS features include automations, A/B testing, order notifications, and AI-generated content, available in several countries including the UK, Ireland, Germany, and Australia. Mailchimp's SMS features are basic and available only in the US.
7. Market Preference: Over 35,000 brands have switched from Mailchimp to Klaviyo, citing better segmentation, data accuracy, and efficiency, leading to increased revenue and faster scaling.
In summary, Klaviyo is a superior marketing platform for ecommerce brands, with advanced segmentation, integration, automation, AI capabilities, and comprehensive multichannel marketing features.
