This email campaign ticks several boxes:
✅ It's about wine
✅ Great subject line: "Zuck this"
✅ Provides tangible value: $15 OFF
✅ Highlights the excessive power of Zuck / Facebook / Meta
✅ Provides insight into one of the main business challenges of the sender
✅ Highly relevant to recipients: signed up for emails but haven't purchased yet
The main part of the copy:
"We need ads on social media to spread the word about Laylo. But it’s getting ridiculously expensive.
Every time we recruit a new customer, £15 goes straight to Mark Zuckerberg.
He’s the founder of Facebook. And was a billionaire by the time he was 23.
We’d rather give that money to you."
About Laylo
It's an all-female founded start-up selling delicious boxed wine which stays fresh for 6 weeks once open: